Since the beginning of 2022, more and more social media algorithms are favoring video content for engagement and views other traditional forms of digital marketing. And with the rise of TikTok and Instagram reels, it’s clear that video is here to stay. In my opinion, video should be the main content source of any business. I know that that might sound really scary and intimidating, so I’m here to demystify things and break it down for you!
According to the Content Marketing Institute’s 2022 Content Marketing and Visual Storytelling Survey, 73% of marketers said video has become even more essential this year than it was the year before (and we know how important it was last year). If you’re looking to raise your engagement rates and see higher conversions for 2026, here is how you should capitalize on this growing trend:
Know your platform. When it comes to producing good video content, every social media platform will require a different spec for your video. In layman’s terms, you’re going to either produce a horizontal or vertical video so that it looks “correct” in the platform it lives on. For example, Facebook and Linkedin are horizontal, while Instagram reels (their video component) is vertical.
User Generated Content (UGC) is your best friend. User Generated Content is any content—text, videos, images, reviews—created by individual humans rather than brands. These videos always come off authentically to users because they are relatable. They cut through the seemingly endless digital noise. Examples include a testimonial or a demonstration of your brand by real people. Remember the phrase User Generated Content, because it could be the difference in major growth for your social media platforms!
Teach me something. “I was watching a TikTok video, and I saw…” is one of the most common phrases among Millennials and Generation Z, because you can learn just about anything on social media these days. This trend will be one of the most popular video content strategies for 2026. Educational content can allow you to give your users the content they want, while simultaneously promoting your brand and products in an approachable, informational way.
Talk to the camera, trust me! If you’re filming a video of someone talking about something, tell them to look into the camera! It will come off as though you’re making eye contact with the viewer, which plays into the authenticity tactic. What captures someone more than another person looking straight at them trying to tell them something?
This makes the video feel personal like you know the person. This plays into the relatable factor of UGC content. You want your audience to feel connected to you, because they’re like a mini online community you’re trying to build.
I hope you feel inspired and empowered to create video content for your business or brand. The hardest part is just getting started! I can’t wait to watch what you create.
